We don't just make ski gear.
We engineer warmth.
LONGPOWER believes winter gear should empower performance, warmth and freedom in the coldest conditions. We create premium ski and cold weather apparel inspired by extreme alpine environments and professional racers.
LONGPOWER was born from a simple observation: most winter apparel was designed for fashion — not for sub-zero performance on the mountain. We set out to change that.
Founded with a mission to bring professional-grade engineering to ski and winter clothing, we've spent over ten years refining thermal technology, testing prototypes in extreme alpine environments, and building relationships with ski racers and mountain guides who push their gear to the absolute limit.
Today, our five performance series serve skiers and winter athletes across six continents — from weekend resort skiers to backcountry expedition teams. Every piece we produce carries the same promise: it will keep you warm when everything else freezes.
Every product starts with a question: what does the skier need at -30°C? We design for the unmarked run, the untracked powder line, the race gate not yet set.
Gear that lasts season after season. Our stress-testing protocol pushes every seam, zipper and insulation layer beyond normal limits — then beyond that.
StormShield and ThermalCore technologies work together to keep you dry, warm and focused — whatever the mountain brings. Because freezing temperatures don't negotiate.
When your gear performs, you stop thinking about it. That's when skiing becomes pure freedom — no distractions, no compromises, just the ride.
Technical ski apparel designed to move from slope to après-ski. Because winter lifestyle doesn't end at the last run.
"We don't chase trends. We chase first tracks."
Every piece of gear we create carries one promise: it will keep you warm when it matters most. That's not marketing. That's thermal engineering.